Impact 21 is a global consulting, analytics, and services company, focused on end-to-end business and technology services and solutions for the petroleum/convenience, retailing, refining, and foodservice industries. We guide our clients toward solutions that drive success and achieve differentiation in the markets they serve.

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Oil Companies & Independent Refiners

Our petroleum consultants assist oil companies and refineries in all areas from acquisition integration to IT services.

Petroleum/Convenience Retail

Impact 21 petroleum and c-store consultants help clients optimize all aspects of their business in the petroleum and convenience channel.

Truck Stops & Travel Plazas

Truck stops and travel plazas have unique differentiators and profit drivers and we have the experience to help you navigate them.

Specialty Retail

Our retail consultants enable retailers to evolve in the highly fragmented and competitive channel.

Big Box Retail

In this rapidly changing channel, our retail consultants have the expertise to help whether you are driving current trends or are impacted by them.


We support grocery retailers in finding new and innovative ways to grow, streamline operations and maximize customer satisfaction.


Impact 21 works directly with senior leadership teams to help define strategy and provide sponsorship to major initiatives within the organization.


Impact 21 drives alignment of organizational leadership and functions for finance and accounting departments and puts best practice controls and reporting in place across the organization.

Information Technology

We fill various IT positions from CIO to project manager as well as specific roles in application development, training and system implementation.


We work within all areas of marketing from Chief Marketing Officers to field services.


From inventory management to foodservice practices, we support all levels of operations from the COO to store managers.

Human Resources

We team with various human resources and organizational development personnel to help clients drive efficiency and effectiveness toward achieving strategic goals.

Our Clients

Impact 21 supports a variety of projects with clients in the petroleum/convenience, c-store, and retail markets worldwide.

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Impact 21 Adds Hanifin Loyalty to Create Best-in-Class Customer Engagement and Loyalty Practice

Combining Impact 21’s deep expertise in the petroleum and convenience channel with Hanifin Loyalty’s specialized customer engagement & loyalty capabilities...

Industry Feed

Rethinking the Value of the Store

The list of retailers that are either closing stores or shuttering completely is long and getting longer by the day—Limited Stores, JC Penney, Macy’s,...