Impactful Insights

No need to reinvent the wheellearn from those who have been there, done that. Here, we offer lessons learned, best practices, valuable insights through blog posts, case studies, webinars, white papers, and other proprietary resources.

Impact 21, a Global Consulting and Analytics Company, Moves Business Forward and Announces New Name, Logo, and Website

Impact 21 Moves Business Forward and Announces New Name, Logo, and Website. The company is offering "Connecting the Dots: Merchandise Management." It is Impact 21’s Proprietary 13-¬≠Step Process for Effective Merchandise Management.

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[Webinar Link] C-Store Analytics: Improving the Customer Experience

In the webinar, “C-Store Analytics: Improving the Customer Experience,” industry veterans Todd Hale, a Nielsen Consultant, and Lesley Saitta, CEO of Impact21, joined RetailNext CMO, Marc Dietz, in discussing the trends, strategies and “how to’s” around C-store analytics. 
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CMA Webinar- Go To Market Strategy: Maximizing Your Potential

Impact 21's Lisa Stewart and Casey McKenzie conduct webinar on Go To Market

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Impact 21 quoted in NACS Magazine- TEST MARKET by John Morell

Impact 21's Rob Gallo is quoted in NACS Magazine article: Test Market. This article explores the art of c-store merchandising and advantages of tech opportunities to attract customer attention and to gain additional sources of revenue. The following excerpt addresses video potential:  "Video displays to grab attention are now almost standard equipment at any pump, but inside the store the jury is still out; the customer isn’t lingering as they are when they’re bu ...
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Webinar: Analytics for Convenience Stores- Tuesday September 8, 2015

Are your convenience stores fueled for growth? Do they effectively use analytics to drive sales and improve the customer experience...making it more convenient?

In this installment of the RetailNext webinar series, we welcome industry veterans at Impact21to help you explore and learn how convenience stores can use Analytics to measure "Pump-to-Store" engagement that allows you to answer:

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